Capture everycallWin every search.
Your website and AI receptionist, built as one system — so you stop losing jobs to missed calls and an invisible online presence.
Built for Australian trades
$45,000 to $75,000 a year, gone to voicemail.
The average Australian service business misses 3 to 5 calls every working day. Half go to the next number on Google. The other half never call back. At a $600 average job value, that adds up fast — before you've counted a single after-hours call.
Without Synthly
Missed while you're on the tools, under a sink, or with another customer.
Voicemail kills the lead — most callers hang up and try the next number on Google
After-hours and weekend enquiries go cold by Monday morning
Form fills sit in your inbox until your competitor's already booked the job
No suburb-level Google presence — customers can't find you in the first place
With Synthly
Every call answered. Every form replied to. Every enquiry triaged into your calendar.
AI receptionist answers in your tone — qualifies the job and books it into your calendar
Web form fills get an SMS reply in 60 seconds, day or night
A website that ranks for "[your trade] near me" in your suburb
Summary text after every call so you know exactly what was booked
Average job value lost per missed call
SMS reply to every form fill
Every call answered — including 11pm Sunday
Find out exactly what your customers hear today.
Book a 15-min audit. We'll call your business after hours and show you what's costing you jobs right now.
Book my free auditThree things that pay for themselves.
Synthly bundles the website, the AI receptionist, and the SMS lead response as one system — so every enquiry, from every channel, gets captured.
Website that ranks
Built on Next.js, optimised for Google Business Profile and local search. We target the exact suburbs you service. Live in 14 days. Owned by you.
- Suburb-level SEO
- Google Business Profile setup
- Mobile-first, sub-3s load
AI receptionist that books
Answers calls in under 2 seconds, asks the right qualifying questions, and books straight into your calendar. Sends you a summary text after every call.
- Sub-2-second pickup
- Calendar booking on the call
- Summary text after every job
Lead response that converts
Web form fills get an SMS reply within 60 seconds. AI qualifies, books, and notifies you — before your competitor's voicemail even beeps.
- 60-second SMS reply
- Auto-qualified leads
- Drops straight into your CRM
Real calls. Real bookings.
Three trades, three jobs that would've gone to voicemail. Watch how Olivia — your AI receptionist — handles each one.
Burst pipe, 11pm Sunday
While you're on the tools, on another call, or asleep — Olivia answers in under 2 seconds, asks the right qualifying questions, and books the job straight into your calendar.
Every conversation here could be happening at 11pm on a Sunday or during the lunch rush. Every one of them, before Synthly, would have gone to voicemail — and then to your competitor.
The job goes to whoever picks up first.
"We were missing 4 to 6 calls a day. The first month Synthly was live, we booked $11k worth of jobs that would have gone straight to voicemail."
— Early access customer · Sydney plumbing
Olivia · AI Receptionist
Live on (02) 8000 0000
Same call. Two very different mornings.
What happens between 11:14pm and 8:02am decides whether you wake up to a missed-call notification or a job already on the books.
- 11:14pmCustomer calls — hears 6 rings then voicemail.
- 11:14pmHangs up without leaving a message (90% do).
- 11:15pmCalls the next listing on Google.
- 11:18pmBooks with your competitor.
- 8:02amYou arrive at work to a missed call notification — and no callback number.
- 11:14pmCustomer calls — Olivia answers in 1.4 seconds.
- 11:14pm"Hi, what's going on? Where are you located?"
- 11:15pmJob triaged: emergency, 2 km away, $295 after-hours callout accepted.
- 11:16pmBooked into your calendar. Tech notified by SMS.
- 11:17pmYou get a one-line text: "Job booked, 14 Smith St, Newtown, ETA 11:38pm."
Every call ends with a summary text to your phone — so you always know what's on tomorrow's run sheet.
How much is voicemail costing you?
Drag the sliders to match your business. We'll show what Synthly recovers in real Australian dollars.
Your business
Industry benchmark
Australian plumbers miss around 30% of inbound enquiries — most during jobs, lunch, or after hours.
Synthly recovers ~85% of missed enquiries because the AI receptionist answers in under 2 seconds, 24/7.
What Synthly recovers
* Recovery rate based on early-access customer data across Australian plumbing, electrical and HVAC businesses. Actual results vary.
Tuned for the trade you actually run.
Same platform, different scripts. Each vertical ships with a question set, callout pricing structure and SEO plan built around the way your customers actually buy.
Plumbers
Burst pipes don't wait for business hours. Neither does Olivia.
- 24/7 emergency intake
- Job triage on the call
- GBP-optimised local site
Electricians
Quote-and-book on the call. Level 2 routing built in.
- Same-day callout scheduling
- Level 2 / compliance scripts
- Suburb-level SEO
HVAC & Air-con
Heatwave inbound? Calendar stays full while the phone stays answered.
- Priority-heat routing
- Service-vs-install triage
- Quote follow-up SMS
Cleaners
First cleaner who answers wins the regular customer for years.
- Residential + commercial + NDIS
- Bond clean checklist
- Recurring-customer recognition
Mobile mechanics, locksmiths, painters, landscapers and other trades — coming next. Tell us your trade.
Three tiers. Most clients pick Pro.
Setup is one-off. Monthly covers hosting, AI receptionist minutes (up to fair-use), Google Business Profile management, and ongoing optimisation.
Starter
Small operators getting their first proper online presence.
+ $2,995 one-off setup
- 5-page Next.js site, mobile-first
- Google Business Profile setup
- AI receptionist · business hours
- 60-second SMS reply to form fills
- Booking integration · Cal.com / Google Calendar
- Monthly performance report
Pro
Established trades ready to capture every lead — day or night.
+ $4,995 one-off setup
- Everything in Starter
- AI receptionist · 24/7 with after-hours pricing
- Suburb-level SEO targeting (up to 8 suburbs)
- Job triage scripts (emergency / standard / quote)
- SMS quote follow-up sequences
- Live call summary text to your phone
- Priority support (4-hour AU business hours)
Command Centre
Multi-staff businesses with CRM integration and serious SEO depth.
+ $8,995 one-off setup
- Everything in Pro
- CRM integration (ServiceM8, Tradify, Pipedrive, HubSpot)
- Multi-technician dispatch routing
- Suburb-level SEO targeting (unlimited suburbs)
- Monthly content + GBP post programme
- Quarterly strategy review
- Dedicated AU account manager
Built by people who got tired of watching trades lose jobs to voicemail.
Synthly was started after years of seeing the same pattern in Australian trades: hard-working operators doing great work on the tools, while their phones rang out, their websites looked like 2014, and a chunk of every week's revenue quietly slipped to whichever competitor picked up first.
We're not an overseas agency. We're a small AU team that builds, ships, and supports both halves of the problem — the website that makes people call, and the AI receptionist that picks up when they do. Same platform, same accountability.
If you book an audit, you'll talk to one of us. Not a sales rep. Not a junior. Someone who'll actually be in your account week one.
No pitch deck. No pressure.
We'll call your business after hours, show you exactly what your customers hear today, then walk you through what Synthly would do differently.
- 30-day money-back on monthly fees
- 14-day build to live
- No lock-in contracts
Book by email or phone
Reach us directly and we'll lock in your 15-minute audit at a time that suits.