Capture every electricalcallWin every suburb search.
Synthly builds electrical businesses a website that ranks in every suburb you service and an AI Assistant that answers, qualifies, and books jobs — including Level 2 routing — into your calendar 24/7.
The sparkie who picks up wins the job.
Electrical is safety-critical and time-sensitive. When the power's down or a smoke alarm's chirping, customers don't shop around for quotes. They call the first sparkie who picks up — and the rest don't get a chance.
Saturday 7:14am. Half the house has no power. Two very different mornings.
Same fault. Same suburb. Same customer. The only thing that decides who wins the job is who picks up first.
- 7:14amCustomer's kitchen circuit trips. Fridge, oven, kettle all dead.
- 7:15amThey flip the RCD — it trips again instantly.
- 7:16amCalls you — rings out, voicemail.
- 7:16amHangs up, searches "emergency electrician [suburb]".
- 7:18amBooks with the sparkie listed two below you who answered.
- 9:30amYou see a missed call from a number you'll never call back. Job's gone.
- 7:14amCustomer's kitchen circuit trips.
- 7:15amCalls you — Olivia picks up in 1.3 seconds.
- 7:15am"Same circuit each time? Is the RCD tripping or a normal breaker? Don't touch the switchboard."
- 7:16amLikely RCD fault — weekend callout disclosed ($175), accepted, address captured.
- 7:17amBooked into your morning slot. Tech notified by SMS.
- 7:17amSummary text to you: "Booked, 14 Park Rd Glen Iris, RCD fault, ETA 8:40am."
Every call ends with a summary text to your phone — so you always know what's on tomorrow's run sheet.
Three real jobs. Three real bookings.
Power tripping on a Saturday. Switchboard upgrade quote. Smoke alarm chirping at midnight. Watch Olivia qualify, quote, and book each one without missing a beat.
Half the house has no power
While you're on the tools, on another call, or asleep — Olivia answers in under 2 seconds, asks the right qualifying questions, and books the job straight into your calendar.
Every conversation here could be happening at 11pm on a Sunday or during the lunch rush. Every one of them, before Synthly, would have gone to voicemail — and then to your competitor.
The job goes to whoever picks up first.
"First Saturday Synthly went live, Olivia booked 6 weekend callouts before 9am. Three of those would have been calls I missed running between jobs. About $1,400 of work I would've lost."
— Early access · Northern Sydney electrical
Olivia · AI Assistant
Live on (02) 8000 0000
Real jobs in. Time-wasters out.
Olivia asks the same qualifying questions you would — politely, every time. Genuine jobs go straight into your calendar. Tyre-kickers get a quote range and a polite goodbye.
"Just want a rough price for some downlights."
"Smoke alarms chirping, kids can't sleep — can someone come tomorrow?"
"How much per hour?" (no other info)
"Power's been out in kitchen since this morning, fridge isn't running."
From form fill to booked job in under 2 minutes.
Customer submits your quote form at 11:08pm. Synthly's SMS workflow takes over — reply in 60 seconds, qualified, quoted, booked. Your competitor's voicemail is still beeping.
Reply before your competitor reads the email
The first reply wins. Synthly auto-replies via SMS in under a minute — even at 11pm — and keeps the conversation natural until it's a booked job.
No tyre-kickers eating tomorrow's run sheet
AI asks the qualifying questions and shares a tight quote range — so the booking is real before the truck rolls.
Every way a job can land — covered.
Phone, web form, SMS, GBP message, email, GBP review request. Synthly handles all of them with the same qualification logic and the same booking flow — so nothing slips through.
Phone calls
Olivia answers in under 2 seconds, day or night.
Website forms
Auto-reply in 60 seconds via SMS, then qualified to booking.
SMS enquiries
Two-way SMS with quote ranges and calendar links.
Google Business Profile
Messages and bookings answered with the same script.
Email enquiries
Triaged into your CRM with priority and quote attached.
Review follow-ups
Auto-text every completed job to ask for a Google review.
One bundle. Everything you need to stop losing jobs.
We don't sell pieces. The website without the AI Assistant is a brochure. The AI without the website is half a funnel. Electricians get the full system, set up in 14 days.
Electrical-specific website
5–8 pages built around the jobs you actually want: switchboard upgrades, fault-finding, Level 2, smoke alarms, lighting. Built in Next.js, owned by you.
Suburb-level SEO
Targeted pages for "emergency electrician [suburb]", "Level 2 [suburb]", "switchboard upgrade [suburb]" on Pro and Command Centre tiers.
24/7 AI Assistant (Olivia)
Sub-2-second pickup. Electrical-specific script: triages emergency, routes Level 2 to qualified techs, discloses pricing, books to your calendar.
60-second SMS lead response
Every form fill gets an SMS reply in under a minute. AI qualifies the job, shares quote range, books a slot.
Review follow-up automation
Every completed job triggers a Google review request 24 hours after. Most sparkies double their review count in 90 days.
AU support, AU hours
Real humans on AU business hours. After-hours AI Assistant issues get an hour-one human response.
Three tiers. We recommend Pro.
Setup is one-off. Monthly covers hosting, AI Assistant minutes (up to fair-use), Google Business Profile management, and ongoing optimisation.
Starter
Small operators getting their first proper online presence.
+ $2,995 one-off setup
- 5-page Next.js site, mobile-first
- Google Business Profile setup
- AI Assistant · business hours
- 60-second SMS reply to form fills
- Booking integration · Cal.com / Google Calendar
- Monthly performance report
Pro
Established trades ready to capture every lead, day or night.
+ $4,995 one-off setup
- Everything in Starter
- AI Assistant · 24/7 with after-hours pricing
- Suburb-level SEO targeting
- Job triage scripts (emergency / standard / quote)
- SMS quote follow-up sequences
- Live call summary text to your phone
- Priority support (4-hour AU business hours)
Command Centre
Multi-staff businesses with CRM integration and serious SEO depth.
+ $8,995 one-off setup
- Everything in Pro
- CRM integration (ServiceM8, Tradify, Pipedrive, HubSpot)
- Multi-technician dispatch routing
- Suburb-level SEO targeting at scale
- Monthly content + GBP post programme
- Quarterly strategy review
- Dedicated AU account manager
Electrician-specific questions, electrician-specific answers.
Still got a question?
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Read the pieceService areas
No pitch deck. No pressure.
We'll call your business after hours, show you exactly what your customers hear today, then walk you through what Synthly would do differently.
- 30-day money-back on monthly fees
- Live in 14 days
- No lock-in contracts
Book by email or phone
Reach us directly and we'll lock in your 15-minute audit at a time that suits.