Built for Australian cleaning businesses · 24/7 receptionist + suburb SEO

Capture every cleaningcallWin every suburb search.

Synthly builds cleaning businesses a website that ranks for "cleaner near me" across every suburb you service and an AI receptionist that books quotes, regular cleans, end-of-lease and NDIS jobs into your calendar 24/7.

Average AU cleaning business loses$0+a year to voicemail
What it actually costs you

The cleaning job goes to whoever answers the same day.

Cleaning is high-volume, recurring, and brutally competitive. Customers who can't reach you call the next listing on Google — and many become regulars somewhere else, locked in with another cleaner for years.

5–8
enquiries missed every working day
Synthly customer audits
$280
average residential clean (AU)
Service Seeking 2024
$2,400
average annual value of one regular customer
Synthly modelling
$38k+
average annual revenue lost to voicemail
Synthly internal modelling
The 4-minute window

Friday 9:42am. Tenant needs a bond clean by Monday. Two very different weekends.

Same panic. Same suburb. Same $480 bond clean. The only thing that decides who books it is who picks up first.

Without Synthly · Friday 9:42am
Voicemail kills the lead
  • 9:42am
    Tenant realises bond inspection is Monday morning. They need a clean now.
  • 9:43am
    Calls you — you're mid-clean, can't pick up. Voicemail.
  • 9:43am
    Hangs up, searches "bond clean [suburb] this weekend".
  • 9:45am
    Books with the cleaner listed two below you who answered.
  • Monday
    You see a missed call from Friday. $480 bond clean gone.
  • Tuesday
    Same customer wanted fortnightly afterwards. Locked in with someone else.
OutcomeJob lost · $600 gone
With Synthly · Friday 9:42am
Job triaged and booked
  • 9:42am
    Tenant realises bond inspection is Monday.
  • 9:43am
    Calls you — Olivia picks up in 1.4 seconds.
  • 9:43am
    "What size place and how many bedrooms? Was carpet steam-cleaned recently?"
  • 9:44am
    Bond clean quoted ($480–$580 for 3-bed unit), Saturday slot offered, accepted.
  • 9:45am
    Booked into Saturday morning. Cleaner notified by SMS.
  • 9:45am
    Summary to you: "Booked Sat 8am, 22 Hill St Hawthorn, 3-bed bond clean, $520 + GST."
OutcomeJob booked · You sleep in

Every call ends with a summary text to your phone — so you always know what's on tomorrow's run sheet.

Hear Olivia handle three cleaning jobs

Three real jobs. Three real bookings.

End-of-lease bond clean panic. New fortnightly residential. NDIS-funded clean enquiry. Watch Olivia qualify, quote, and book each one without missing a beat.

Scenario · Bond clean · End-of-lease panic

Bond clean by Monday or losing $1,200 deposit

While you're on the tools, on another call, or asleep — Olivia answers in under 2 seconds, asks the right qualifying questions, and books the job straight into your calendar.

Every conversation here could be happening at 11pm on a Sunday or during the lunch rush. Every one of them, before Synthly, would have gone to voicemail — and then to your competitor.

The job goes to whoever picks up first.

"We were missing 6-8 calls a day in school-pickup window alone. First month Synthly was live, we converted 4 of those into regular fortnightly customers. About $9,600/year of recurring revenue we wouldn't have got near."

Early access · Eastern Suburbs Sydney cleaning

Synthly AI
24/7
Olivia — AI receptionist

Olivia · AI Receptionist

Live on (02) 8000 0000

Online
Olivia is responding...
Lead qualification, on the call

Real jobs in. Time-wasters out.

Olivia asks the same qualifying questions you would — politely, every time. Genuine jobs go straight into your calendar. Tyre-kickers get a quote range and a polite goodbye.

"Just getting prices for spring cleaning, comparing a few cleaners."

No urgencyMulti-quotingWon't share size
Lead — callback queued
Olivia gives indicative price ranges by home size, takes details, books a callback during quoting hours.

"Need bond clean by Friday or losing $1,200 deposit."

UrgentReal deadlineReal address
Job — booked
Bond-clean slot dispatched same week. Carpet steam-clean upsold if needed.

"How much per hour?" (no other info)

VagueWon't share scopePrice-shopping
Time-waster — filtered
Standard hourly + minimum-job disclosed, no slot booked. Logged as low-priority lead.

"Looking for fortnightly home clean, ongoing — 4 bed Brighton."

High lifetime valueReal addressReal intent
Job — booked
In-home free quote visit booked. Same-cleaner-each-visit confirmed. Pet handling captured.
SMS lead response in action

From form fill to booked regular customer in under 2 minutes.

Customer submits your regular-clean form at 8:42pm. Synthly's SMS workflow takes over — reply in 60 seconds, qualified, scoped, in-home quote visit booked. Your competitor's email auto-responder is still loading.

60-second SLA

Reply before your competitor reads the email

The first reply wins. Synthly auto-replies via SMS in under a minute — even at 11pm — and keeps the conversation natural until it's a booked job.

Qualified + quoted

No tyre-kickers eating tomorrow's run sheet

AI asks the qualifying questions and shares a tight quote range — so the booking is real before the truck rolls.

Messages
04XX 000 000
One inbox. Every channel.

Every way a job can land — covered.

Phone, web form, SMS, GBP message, email, GBP review request. Synthly handles all of them with the same qualification logic and the same booking flow — so nothing slips through.

Phone calls

Olivia answers in under 2 seconds, day or night.

Website forms

Auto-reply in 60 seconds via SMS, then qualified to booking.

SMS enquiries

Two-way SMS with quote ranges and calendar links.

Google Business Profile

Messages and bookings answered with the same script.

Email enquiries

Triaged into your CRM with priority and quote attached.

Review follow-ups

Auto-text every completed job to ask for a Google review.

The Synthly cleaning package

One bundle. Everything you need to stop losing jobs.

We don't sell pieces. The website without the AI receptionist is a brochure. The AI without the website is half a funnel. Cleaning businesses get the full system, set up in 14 days.

Cleaning-specific website

5–8 pages built around the jobs you actually want: regular clean, end-of-lease, NDIS, commercial, deep clean. Built in Next.js, owned by you.

Suburb-level SEO

Targeted pages for "cleaner [suburb]", "bond clean [suburb]", "NDIS cleaning [suburb]" — up to 8 suburbs (Pro) or unlimited (Command Centre).

24/7 AI receptionist (Olivia)

Sub-2-second pickup. Cleaning-specific script: residential vs commercial vs NDIS triage, bond-clean checklist captured, regular-cleaner preferences logged.

60-second SMS lead response

Every form fill gets an SMS reply in under a minute. AI captures home size, pets, preferences, books in-home quote visit or first clean.

Review follow-up automation

Every completed job triggers a Google review request 24 hours after. Reviews are decisive in cleaning — most clients double their review count in 90 days.

AU support, AU hours

Real humans on AU business hours. NDIS compliance questions get specialist routing. Outages get hour-one human response.

Live in 14 days
Or your setup fee back
30-day money-back
On monthly fees, no questions
No lock-in
Month-to-month, you own the site
Pricing · AUD, all inclusive

Three tiers. Most clients pick Pro.

Setup is one-off. Monthly covers hosting, AI receptionist minutes (up to fair-use), Google Business Profile management, and ongoing optimisation.

Starter

Small operators getting their first proper online presence.

$497/month

+ $2,995 one-off setup

  • 5-page Next.js site, mobile-first
  • Google Business Profile setup
  • AI receptionist · business hours
  • 60-second SMS reply to form fills
  • Booking integration · Cal.com / Google Calendar
  • Monthly performance report
Start with Starter
Recommended

Pro

Established trades ready to capture every lead — day or night.

$797/month

+ $4,995 one-off setup

  • Everything in Starter
  • AI receptionist · 24/7 with after-hours pricing
  • Suburb-level SEO targeting (up to 8 suburbs)
  • Job triage scripts (emergency / standard / quote)
  • SMS quote follow-up sequences
  • Live call summary text to your phone
  • Priority support (4-hour AU business hours)
Choose Pro

Command Centre

Multi-staff businesses with CRM integration and serious SEO depth.

$1,297/month

+ $8,995 one-off setup

  • Everything in Pro
  • CRM integration (ServiceM8, Tradify, Pipedrive, HubSpot)
  • Multi-technician dispatch routing
  • Suburb-level SEO targeting (unlimited suburbs)
  • Monthly content + GBP post programme
  • Quarterly strategy review
  • Dedicated AU account manager
Talk to us
30-day money-back on monthly fees14-day deliveryNo lock-in contracts
FAQ

Cleaning-specific questions, cleaning-specific answers.

Still got a question?

Ask it on a 15-min call
Book a 15-min audit

No pitch deck. No pressure.

We'll call your business after hours, show you exactly what your customers hear today, then walk you through what Synthly would do differently.

  • 30-day money-back on monthly fees
  • 14-day build to live
  • No lock-in contracts
Email to book

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Reach us directly and we'll lock in your 15-minute audit at a time that suits.