Capture every plumbingcallWin every suburb search.
Synthly builds plumbing businesses a website that ranks in your suburb and an AI receptionist that answers, qualifies, and books jobs into your calendar — at 11pm on a Sunday, while you're under a sink, or both.
The plumbing job goes to whoever answers first.
Plumbing is one of the most price-insensitive trades in Australia — but it's also the most response-time sensitive. Customers don't shop around when their kitchen is flooding. They call the next number.
Tuesday 10:47pm. Two very different mornings for the same plumber.
Same call. Same suburb. Same job. The only difference is whether anyone answered the phone.
- 10:47pmCustomer's kitchen sink starts overflowing.
- 10:48pmCalls you — rings out, hits voicemail.
- 10:48pmHangs up without leaving a message.
- 10:49pmSearches "emergency plumber [suburb]" on Google.
- 10:51pmBooks with whoever's listed before you (and answered the phone).
- 7:30amYou wake up to one missed-call notification and a $480 job already done.
- 10:47pmCustomer's kitchen sink starts overflowing.
- 10:48pmCalls you — Olivia answers in 1.4 seconds.
- 10:48pm"I'm getting an emergency plumber to you. Where are you, and can you turn the mains tap off?"
- 10:49pmAfter-hours callout disclosed ($295), accepted, address captured.
- 10:50pmJob booked into your calendar. Tech notified by SMS.
- 10:50pmYou get a one-line summary text: "Booked, 27 Park Rd Brunswick, ETA 11:22pm."
Every call ends with a summary text to your phone — so you always know what's on tomorrow's run sheet.
Three real jobs. Three real bookings.
Burst pipe at 11pm. Hot water quote on a Tuesday. Recurring blocked drain. Watch Olivia work through each one — qualify, quote, book.
Burst pipe, 11pm Sunday
While you're on the tools, on another call, or asleep — Olivia answers in under 2 seconds, asks the right qualifying questions, and books the job straight into your calendar.
Every conversation here could be happening at 11pm on a Sunday or during the lunch rush. Every one of them, before Synthly, would have gone to voicemail — and then to your competitor.
The job goes to whoever picks up first.
"First weekend Synthly went live, Olivia booked $4,800 worth of after-hours work that would have gone to voicemail. Paid for itself the first Saturday."
— Early access · Inner West plumbing
Olivia · AI Receptionist
Live on (02) 8000 0000
Real jobs in. Time-wasters out.
Olivia asks the same qualifying questions you would — politely, every time. Genuine jobs go straight into your calendar. Tyre-kickers get a quote range and a polite goodbye.
"Just curious what a hot water service costs around your way."
"My toilet's been blocked for three days, can someone come tomorrow?"
"How much for unblocking a drain?" (no other info)
"Water everywhere, can't find the mains tap."
From form fill to booked job in under 2 minutes.
When a customer submits your web form at 10:42pm, Synthly's SMS workflow takes over. They get a reply within 60 seconds — qualified, quoted, and booked while your competitor's voicemail is still beeping.
Reply before your competitor reads the email
The first reply wins. Synthly auto-replies via SMS in under a minute — even at 11pm — and keeps the conversation natural until it's a booked job.
No tyre-kickers eating tomorrow's run sheet
AI asks the qualifying questions and shares a tight quote range — so the booking is real before the truck rolls.
Every way a job can land — covered.
Phone, web form, SMS, GBP message, email, GBP review request. Synthly handles all of them with the same qualification logic and the same booking flow — so nothing slips through.
Phone calls
Olivia answers in under 2 seconds, day or night.
Website forms
Auto-reply in 60 seconds via SMS, then qualified to booking.
SMS enquiries
Two-way SMS with quote ranges and calendar links.
Google Business Profile
Messages and bookings answered with the same script.
Email enquiries
Triaged into your CRM with priority and quote attached.
Review follow-ups
Auto-text every completed job to ask for a Google review.
One bundle. Everything you need to stop losing jobs.
We don't sell pieces. The website without the AI receptionist is a brochure. The AI without the website is half a funnel. Plumbers get the full system, set up in 14 days.
Plumbing-specific website
5–8 pages built around the jobs you actually want: blocked drains, hot water, gas fitting, emergency callouts. Built in Next.js, owned by you.
Suburb-level SEO
Targeted local content for up to 8 suburbs in your service area, plus Google Business Profile setup and optimisation.
24/7 AI receptionist (Olivia)
Sub-2-second pickup. Plumbing-specific script: triages emergency vs standard, discloses callout pricing, books to your calendar.
60-second SMS lead response
Every form fill gets an SMS reply in under a minute. AI qualifies the job, shares quote range, books a slot.
Review follow-up automation
Every completed job triggers a Google review request 24 hours after. Most plumbers see their review count double in 90 days.
AU support, AU hours
Real humans on AU business hours. After-hours AI-receptionist issues get an hour-one human response.
Three tiers. Most clients pick Pro.
Setup is one-off. Monthly covers hosting, AI receptionist minutes (up to fair-use), Google Business Profile management, and ongoing optimisation.
Starter
Small operators getting their first proper online presence.
+ $2,995 one-off setup
- 5-page Next.js site, mobile-first
- Google Business Profile setup
- AI receptionist · business hours
- 60-second SMS reply to form fills
- Booking integration · Cal.com / Google Calendar
- Monthly performance report
Pro
Established trades ready to capture every lead — day or night.
+ $4,995 one-off setup
- Everything in Starter
- AI receptionist · 24/7 with after-hours pricing
- Suburb-level SEO targeting (up to 8 suburbs)
- Job triage scripts (emergency / standard / quote)
- SMS quote follow-up sequences
- Live call summary text to your phone
- Priority support (4-hour AU business hours)
Command Centre
Multi-staff businesses with CRM integration and serious SEO depth.
+ $8,995 one-off setup
- Everything in Pro
- CRM integration (ServiceM8, Tradify, Pipedrive, HubSpot)
- Multi-technician dispatch routing
- Suburb-level SEO targeting (unlimited suburbs)
- Monthly content + GBP post programme
- Quarterly strategy review
- Dedicated AU account manager
Plumber-specific questions, plumber-specific answers.
Still got a question?
Ask it on a 15-min callNo pitch deck. No pressure.
We'll call your business after hours, show you exactly what your customers hear today, then walk you through what Synthly would do differently.
- 30-day money-back on monthly fees
- 14-day build to live
- No lock-in contracts
Book by email or phone
Reach us directly and we'll lock in your 15-minute audit at a time that suits.